Banco Popular offers 15 deposit accounts. Each one with different of attributes and features.
How could we provide information to our current and prospective clients and not overwhelm them with the number of options available?
We created a wizard to select the ideal account for any person based on their profile and needs, thus making the selection a breeze. Now, selecting a deposit account is as convenient as having the features you need.
Dentyne reached out to us and we stuck with them with ‘Pégate Más’. We knew from the beginning we wanted to create a very sexy contest to engage this misunderstood target.
We asked them to go on ‘virtual battle’ against the opposite sex to win an amazing trip for two.
The program stuck! We received more than 20,000 sexy warriors participating online.
Medalla became the number one beer in the Island in part by its online presence. We capitalized on events and music to deliver the ultimate brand experience.
A solid response was achieved by generating a database of 50K users, hundred thousands visits and thousand of facebook fans. Several layers of efforts continued beyond the initial website to include mini websites, e-mails and postings, among others.
To support the launch of the new Mazda 3 we created an experiential site where users could enjoy all car details, beyond what any print ad could. It also gave users the chance for a test drive.
We had so many test drives that the client had to create a budget just for the gas.
Using the same approach of a successful Martes de Plaza campaign we recreated a landing page, an appreciation viral tool and a social movement to drive traffic to the event: Mother's Day on Plaza Las Americas. From that point on, Mother's Day has a new meaning in Plaza.
This campaign was based on the “pay it forward” movement, in order to drive economical progress for Puerto Rico through entrepreneurship.
To accomplish the task at hand, we created a Facebook application of Juntos Se Puede where consumers committed to “paying forward” challenges. Users chose 5 good things they’d do for a complete stranger then invite their friends to do it as well.
The results were more than 200K paying forward with good actions.
The International Hospitality Enterprises asked us to increase bookings from US to their hotels.
After plenty of research segmenting the market to highlight the highest opportunity by both behavioral and geographical standards, we launched the Harvest campaign. By planting the seeds in the right soil, we increased conversions and surpassed our goals. When it was time to gather the fruits of our labor we had achieved 400% ROI. That’s what we call a good harvest!
The challenge was to reduce the number of calls to TeleBanco by creating an online channel for MiBanco users.
We wanted to engage, assist, retain and create advocates of a state of the art but very simple and useful help center.
The result: less phones ringing, less operational costs, more online users and more happy customers!
We aimed high developing the most successful social campaign to date, placing El Yunque in the top five finalists.
We developed an interactive game that engaged users with international hosts as they took them through an exciting journey.
Popular’s mobile application became the second most used browser for clients to visit Popular.com.
We launched a viral campaign where travelers could find first-hand experiences from those who had been lucky enough to stay in one of our client’s hotels.
